Privacy policy

Effective Date: November 4, 2026

ThePetalAura (https://thepetalaura.com), owned and operated by Marlon Maurice Heppenheimer (located at Neusser Landstraße 23, 50769 Köln, Germany), respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit https://thepetalaura.com or make a purchase from our store in the United States or Canada.

1. Personal Information We Collect

When you visit our site or place an order, we collect only the information necessary to operate our store, fulfill your orders, and provide customer support:

  • Order & Fulfillment Information: When you purchase a product or attempt to make a purchase, we collect your name, billing address, shipping address, email address, and phone number.
  • Payment Information: Payment details (such as credit card numbers or digital wallet tokens) are processed directly through encrypted, PCI-DSS compliant payment gateways (Shopify Payments / Shop Pay, Visa, Mastercard, American Express, Apple Pay, and Google Pay). We do not store your full credit card number or CVV security code on our servers.
  • Device & Essential Technical Information: When you browse our site, our e-commerce platform (Shopify Inc.) automatically collects essential technical information required for site security, cart functionality, currency selection, and fraud prevention, including your IP address, browser type, time zone, and essential session cookies.
  • Customer Support Communications: Any information you voluntarily share when contacting us via email (hello@thepetalaura.com) or telephone (+49 172 4309626).

2. How We Use Your Personal Information

We use the personal information we collect solely for legitimate business and contractual purposes:

  • To process, fulfill, and ship your orders (including sending order confirmations, invoices, and shipping tracking updates).
  • To process payments securely and screen orders for potential payment fraud or security risk.
  • To handle customer support inquiries, returns, exchanges, and refunds.
  • To comply with applicable legal, tax, and accounting obligations.

3. Marketing Practices & Third-Party Tracking Policy

We prioritize your privacy and digital security:

  • No Intrusive Social Ad Trackers: Our store does not use third-party social media behavioral tracking pixels such as Meta (Facebook/Instagram) Pixel or TikTok Pixel, nor do we use Google Analytics to profile your personal browsing behavior across external websites.
  • No Unsolicited Email or SMS Marketing Platforms: We do not use third-party bulk email or SMS marketing platforms (such as Klaviyo) to send unsolicited promotional campaigns, and we never sell, rent, or trade your personal information, email address, or phone number to data brokers or third-party marketers.
  • Essential Store & Google Merchant Center Verification Tags: We only utilize strictly necessary Shopify operational tags and official Google Merchant Center verification/compliance tags required to maintain technical site functionality, verify domain ownership, and ensure accurate product listing information.

4. Sharing Your Personal Information

We share your personal data only with essential service providers required to fulfill your order:

  • E-Commerce Platform: Our store is hosted on Shopify Inc., which provides the online e-commerce platform and secure checkout infrastructure that enables us to sell our products to you.
  • Payment Processors: Your payment data is securely transmitted to the payment provider you select at checkout (Shop Pay, Visa, Mastercard, American Express, Apple Pay, or Google Pay) solely to authorize and complete your transaction.
  • Logistics & Warehouse Partners: We share your name, delivery address, and phone number with our partnered fulfillment centers and shipping carriers (such as USPS, UPS, FedEx, Canada Post, and DHL) so they can deliver your order or process returns in the United States and Canada.
  • Legal Compliance: We may disclose information if required to do so by law, subpoena, or governmental request.

5. Cookies

We use essential cookies provided by Shopify to enable core site functionality—such as keeping items in your shopping cart, remembering your selected currency (USD or CAD), preventing checkout fraud, and completing secure checkout sessions. You can configure your browser to block or alert you about cookies, though blocking strictly necessary cookies may prevent the shopping cart and checkout from functioning properly.

6. Data Retention & Security

When you place an order through the Site, we retain your Order Information for our tax, accounting, and legal records unless and until you ask us to delete this information (subject to mandatory statutory retention periods). All data transmitted on https://thepetalaura.com is protected using 256-bit Secure Sockets Layer (SSL) / Transport Layer Security (TLS) encryption.

7. Your Privacy Rights (United States, Canada & GDPR)

Depending on your location, you have specific statutory rights regarding your personal information:

  • United States Residents (including CCPA/CPRA): You have the right to request access to the personal information we hold about you, request correction of inaccurate data, and request deletion of your personal data. As stated above, we do not sell or share your personal information for cross-context behavioral advertising.
  • Canadian Residents (PIPEDA): You have the right to access your personal information held by us and request corrections if it is inaccurate or incomplete.
  • General Data Protection Regulation (GDPR): Because our operator is established in Germany, your data is also protected under GDPR principles, giving you the right to access, rectify, erase, restrict processing, or request portability of your personal data.

To exercise any of these privacy rights, please contact us at hello@thepetalaura.com. We will respond to all verified requests within 30 days.

8. Children's Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

9. Contact Us

If you have questions about our privacy practices or wish to make a data request, please contact our Data Controller:

  • Store Name: ThePetalAura
  • Website: https://thepetalaura.com
  • Data Controller / Legal Operator: Marlon Maurice Heppenheimer
  • Email: hello@thepetalaura.com
  • Phone: +49 172 4309626
  • Address: Neusser Landstraße 23, 50769 Köln, Germany
  • Customer Support Hours: Monday – Friday, 9:00 AM – 5:00 PM EST (New York Time)